The location of your target clients is the first thing that is to be considered. If you run an Australian based firm and your customers are mainly Australians, then you can go for a .com.au domain name. However, if you plan to cater to UK clients, a .co.uk is advisable. As to the Web hosting part, make sure to have your site hosted in your target country. You also need to look at the type of spelling or word usage that your market is familiar with. Terms of products and services may vary in some countries, so be sure to check those that fit your type of audience.

Another method is the inbound link, which is one of the essential SEO strategies. Getting links from relevant local resources is helpful compared to acquiring links from unrelated sites. If you want to attract local traffic, submit your portal to local business directories. Just make sure that you are going for a reliable directory and that you are comfortable being posted with other websites. For your clients to know whether you are a local or a foreign business, indicate your address, location, and contact information in the footer in each of your pages. Finally, build and promote your site on search engines using good keywords so that your target market will be able to find you easily on the Web.